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Case Study


Territory Engagement & Sales Strategy Plan
I. Territory Onboarding & Market Analysis When entering a new territory or book of business, my first priority is to understand the market landscape, client segments, and key growth opportunities. I begin by analyzing industry data, reviewing historical performance metrics, and studying regional economic trends to identify high-value accounts. I segment accounts based on potential revenue, industry alignment, and readiness to engage—creating a focused roadmap that prioritizes

DeAndre Dowell
Oct 28, 20253 min read


Account Development Plan – Zillow Group
I. Account Analysis and Profile Client Overview: The client was a mid-sized real estate brokerage with 250+ agents operating across multiple metro markets. Their primary business model focused on buyer and seller representation, supported by a mix of digital leads and local referrals. They partnered with Zillow to increase online visibility, strengthen brand positioning, and generate higher-quality leads through Zillow Premier Agent and Flex programs. Business Goals and Chall

DeAndre Dowell
Oct 28, 20252 min read


Case Study: Strengthening Enterprise Connectivity & Retention through Strategic Customer Success
Client Overview Industry: Manufacturing & Logistics Company Size: 10,000+ employees across North America Engagement Scope: Enterprise connectivity, cloud communications, and IoT platform integration This enterprise client approached AT&T seeking a solution to unify their communication infrastructure and modernize operations across multiple manufacturing sites. Their decentralized network caused inconsistent uptime, poor data visibility, and rising maintenance costs. Objec

DeAndre Dowell
Oct 28, 20252 min read
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